Six Ways Marketers Need To Step Up To Mobile Location Data

Estimado Lector, el advenimiento de la revolución digital con sus dispositivos móviles abre una gran oportunidad de darle seguimiento a la data que tanto de manera activa como pasiva generan estos aparatos. Es por esta razón, que me parece interesante revisar las seis maneras de aprovecharlas.

Six Ways Marketers Need To Step Up To Mobile Location Data: Marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking, argues Anil Mathews (pictured above), founder and CEO of Near, in this opinion piece. With almost three quarters (74 per cent) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensible marketing tool.

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