Zenith.- Traditional Channels Still Dominate Media Consumption

MEDIAPOST/LARISSA FAW 

Despite the rapid rise of the Internet, traditional media -- defined as printed newspapers and magazines, broadcast television and radio, cinema and outdoor -- will still account for 69% of global media consumption in 2017, according to Zenith’s Media Consumption Forecasts. 

People will spend an average of 316 minutes a day with traditional media this year, down from 364 minutes in 2010.

Traditional broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for the internet.

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Zenith: Traditional Channels Still Dominate Media Consumption