"...It’s payback time! Advertising broke the Internet, and just about all of the stakeholders finally are getting pissed. Many marketers are losing faith in the system. Where their ads are going, they still wonder. Are they being seen? And who is making what from that CPM they are paying anyway? But they aren’t alone..." MEDIAPOST
ATRIBUTOS A EXPOSICIÓN DE CONTENIDOS DIGITALES "Todos Sabemos que el modelo de publicidad tradicional no se está adaptando a las demandas que la comunicación de hoy requiere...." Sebastián Tonda, CEO de Flock, El Publicista: 32, 310,2013 "Let's talk about video, not TV. " Time Magazine, 2006, http://ti.me/17a2AX , Jack Myers, The Millennial Myth, http://bit.ly/e0PfF8 , Viacom Media Networks, 2012 "In 10 years, TV will be bought through audiences, not ratings. It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace". Cory Treffiletti, MediaPostBlogs Al revisar tanto la literatura especializada en comunicación en sus diferentes plataformas, ya sea, impresa o en posts, blogs, videoblogs, webseminars , etc. a los cuales tengo acceso, es frecuente que me encuentre con ideas y afirmaciones como las que estoy citando textualmente líneas arriba. Es por lo anterior que en est...
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