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Sir Martin Sorrell pours scorn on Publicis and Omnicom’s ‘soap opera’ marriage dance

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Sir Martin Sorrell could not resist taking a swipe at Publicis and Omnicom yesterday, describing delays to his rivals’ planned $35 billion merger as “a soap opera”.
The chief executive of WPP said that his advertising group had experienced a surge in new business because of the disruption caused by the Publicis-Omnicom tie-up and suggested that there was a 30 per cent to 50 per cent chance that the deal would collapse. “I think they’re preparing for the possibility it might not happen,” he said.

http://www.thetimes.co.uk/tto/business/industries/media/article4073159.ece

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